Mercedes-Benz

Global Campaign,

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Mercedes-Benz 1

We created a year-long global integrated campaign, social content, PR and experiential with activation in NY, Berlin and London.

Branded content

Branded content

Mercedes-Benz-MIA-by-luke-SMALL
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Feature three internationally acclaimed female artists and their accompanying protégés: promising talent from the new generation.

Branded content

Branded content

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Chapter 1 - M.I.A. & Tommy Genesis
Launch in London in January 2017 

Branded content

Branded content

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Petit-Oz—MIA

Chapter 2 - Susan Sarandon and Bryn Mooser
Launch in Berlin in July 2017 

Branded content

Branded content

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Weltweites Mercedes-Benz Mode-Engagement 2017: Susan Sarandon und das Concept EQ
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Petit Oz—Susan

Chapter 3 - Amber Valletta and Auden 
Launch in NY in October 2017 

Branded content

Branded content

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Petit-Oz—Amber-1
Petit-Olivier-film

Petit Olivier Zahm for Purple Magazine

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My role Creative and art director

Agency Karla Otto 
Vice-President Marketing & Communication Nadine-Isabell Baier
Sr Account Dir Marketing Francesca Robinson, Katrin Schenk
Sr Creative Strategist & Creative Director Seyna van der Linden 
Photographer Luke Gilford
Director of Photography Gillian Garcia
Behind the scene Jonpaul Douglass 
Stylist Clare Byrne 
Hair & MakeUp Tamara McNaughton, Ozzy Salvatierra, Andrew Fitzsimons, Amy Nadine 
Producer Cat Crawford
Production LA Red Hook Labs
Post Production NY Griffin Post Productions

Photojournalist Benjamin Hoffman
Creative director Thom Tessier
Project manager Camille Thellier
Researcher / Production Nicholas White
Talents Zakia Sewell, Missy Flynn, Gabriel Pryce

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