Superdry Sports

SS21 Campaign,

Superdry_Cover

"No one invited us, no one expected us, we are the outliers. We show up and we compete."

Branded content

Branded content

An upbeat, inspiring and young campaign. It drove hype, creating product awareness and a connection between the talent and the audience. Below OOH, Pre-rolls and Social content.

Branded content

Branded content

Staring: Mikiel Bruce, the dancer fighting autism stigma with his art. ( Stormzy / DAZED )

Branded content

Branded content

Femi Koleoso, the Gorillaz drummer, runs to keep up with his mental state, in and out of tours.

Branded content

Branded content

Charlie Barker, the pink-haired social media star taking run-ways by storm. 

Branded content

Branded content

Georgia-Mae Fenton, the rising star in artistic gymnast at Team GB.

Branded content

Branded content

Shaina West, samurai and real-life superhero.

Branded content

Branded content

Campbell Hatton, the rising star of professional boxing and son of the legendary multi-time world champion Ricky Hatton.

Branded content

Branded content

Supporting Content

Real-SD-Social-content

A series of flash reportage and challenges to introduce our talents and amplify their connection with the audience while keeping the conversation alive in the feed.

My role Creative and art director


Photojournalist Benjamin Hoffman
Creative director Thom Tessier
Project manager Camille Thellier
Researcher / Production Nicholas White
Talents Zakia Sewell, Missy Flynn, Gabriel Pryce

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